Foundations

The Friday Five, Blogs That Matter – September 5, 2014

Blogs of Note for the Week Ending September 5, 2014

5 blogs that matterEvery day I learn something that advances my leadership knowledge and competency. Here are quotes from 5 blogs that got my attention this week. I don’t benefit from reposting any of these posts. Sometimes, I don’t even know the writer. However, I do read and personally grow my knowledge by reading posts that challenge my thinking and get me to think outside my old paradigm. It’s not important that you agree with any of these writers. It’s only important that you think. I hope you will find some new sources of inspiration with these posts. Here’s the next group of 5 in the series:

 

 

Kelly Spors

4 Ways Twitter’s New Analytics Dashboard Can Help Businesses

Kelly SporsThe tool provides powerful insights that can boost the effectiveness of your social media efforts.

Twitter opened up access to its new analytics dashboard on Wednesday, letting users see exactly how well their tweets perform. The dashboard shows how many “impressions” (the number of viewers) each tweet receives, the number of “engagements” (which includes all retweets and clicks on hashtags) and the engagement rate (the engagements divided by the impressions). It also gives a geographic breakdown of where your Twitter followers are based, along with your followers’ top interests.

For business owners and their social media marketing consultants, having so much Twitter usage data at your fingertips is powerful. Here are four ways the new tool can help a business use Twitter more effectively:

1. Find out which tweets performed best—and learn from it. You might have a basic sense of which tweets people retweeted or clicked on, but the new dashboard provides more specifics than other analytics programs like Hootsuite or TweetDeck…

Read the post…

 

 

Bruce Kasanoff

How To Hire, Manage And Motivate Millennials

Bruce KasanoffBy many accounts, companies have a hard time understanding millennials. I have colleagues who call them entitled, unmotivated, and difficult to manage.

That is sheer nonsense.

The newest generation of professionals is the first to grow up entirely in the digital age, and thus their expectations are a bit different.

Example: I’ve spent much of the past fifteen years trying to convince executives that the Web – or pervasive 24/7 access to digital information – would force changes in their company’s business model; most executives drag their feet in making such changes. But millennials see this as old news; they have the opposite problem, which is they are slow to recognize just how slow and outdated many corporate systems still are…

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Pete Hugh

How To Start a Riot With Social Media

Pete HughAdmit it, you’ve wondered.

How do I take my audience and turn them into fanatics? How do I get people so excited about my brand that they forget to eat?

Perhaps you’ve seen the hordes of slavering fans that Steve Jobs attracted.

Maybe you’re desperate to follow Seth Godin’s advice and lead your own tribe.

In every country, every era, and every subject, there have always been people who could whip their followers into a frenzy…

All they had to do was open their mouths or commit their pens to paper, and the world was putty in their hands.

What was their secret? Attention… and knowing what to do with it.

The 4 stages of a social media riot

What makes social media such a potent tool for internet marketers is the opportunity to build an audience.

And building an audience is simply a matter of getting – and holding – attention.

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Barry Feldman

30 actionable tips for getting serious about influencer marketing

Barry FeldmanWe all want to be influential.

So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.

I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one.

For the past four years, I’ve put a lot of time and effort into influencer marketing. Today, I’m going to share with you action items I’ve put in play that are paying off as well as several examples of efforts I was involved in.

I’m going to assume you’ve already identified your kahunas and dive right into my suggestions.

1. Buy their books

Influencers write books…

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Kevan Lee

21 Free SEO Tools to Instantly Improve Your Marketing

Kevan LeeWhenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool.

Fast-forward to online marketing. How can you work smarter and faster with SEO?

It starts with having the right tools.

I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or 20) you can put to good use, today…

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Hugh Ballou

The Transformational Leadership Strategist TM

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