Five Blogs of Note for the Week Ending July 5, 2013
Continuing in my new tradition, here are quotes from 5 blogs that got my attention this week.
I don’t benefit from reposting any of these posts. Sometimes, I don’t even know the writer. However, I do read and personally grow my knowledge by reading posts that challenge my thinking and get me to think outside my old paradigm.
It’s not important that you agree with any of these writers. It’s only important that you think.
I hope you will find some new sources of inspiration with these posts.
Here’s the next group of 5 in the series:
Host, The Little Big Show
How to Make Sure Your Business Will Run Without You
Can your business run without you? Being an integral part of every step in your business is not a good thing. In this video, you’ll learn what happened to a successful business owner who thought his business could run without him, but was sadly mistaken.
Why We Should Kill Job Titles
In basketball there are five set positions: point guard, shooting guard, small forward, power forward, and center. Rather, there were five positions. As data increases our understanding of sports, MIT student Muthu Alagappan analyzed just one position—point guard—and found there was actually many positions.
The Two Most Powerful Words in the World of Content Marketing Right Now
And because they do, they get weak results.
I’ve said it before and I’ll say it in just about every marketing presentation I ever give from this point on, but the great philosophy to successful content marketing comes down to a willingness to address subjects—good, bad, and ugly—that no one else in your industry is willing to tackle.
The Problem With Big Data (It’s Not Me, It’s You)
Big data. There, I said it.
For the past little while, I have watched – in astonishment – the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of big data in this brave new world. As they continue to speak, it becomes abundantly clearer that they probably don’t even know what big data is. By my estimation, the vast majority of people extolling the virtues of big data seem to think that it’s just like the data we have known to date… but more of it. That’s not big data… that’s more data. That’s just a lot more of the same data. As these marketing professionals continue on their verbal admiration of everything that big data will bring to the industry, you quickly begin to realize that it’s nothing more than jargon to these people.
How to: Build a Twitter Following with Twitter Lists
Twitter can become a little overwhelming for those who have just got started. It is like having 100 radio stations switched on at the same time and catching bits of pieces of conversations here and there.
One of the questions I get asked frequently is how do I manage or keep up with my Twitter stream? Some of these questions even come with questions such as if I am using a bot or have satffs managing my twitter account like Guy Kawasaki.
All of them are false of course, and the answer really is much simpler than you thought. As you may already guess, it’s just by using Twitter lists.
The Transformational Leadership Strategist
(c) 2013 Hugh Ballou. All rights reserved.