The Friday Five, Blogs That Matter – December 5, 2014

Blogs of Note for the Week Ending December 5, 2014

5 blogs that matterEvery day I learn something that advances my leadership knowledge and competency. Here are quotes from 5 blogs that got my attention this week. I don’t benefit from reposting any of these posts. Sometimes, I don’t even know the writer. However, I do read and personally grow my knowledge by reading posts that challenge my thinking and get me to think outside my old paradigm. It’s not important that you agree with any of these writers. It’s only important that you think. I hope you will find some new sources of inspiration with these posts. Here’s the next group of 5 in the series:

Cheryl Conner

The 10 Communication Commandments That Drive Reputation And Business

Cheryl ConnorI have come to a bold realization this week: Researchers predict that reputation score will soon matter more than credit scores for individuals and businesses in the burgeoning “reputation economy” now emerging online.

However, a new SaaS software company, The World Table, believes the issues of bad or insufficient reputation are entirely fixable. All it would take is adherence to 10 easy rules. The curator of these practices is my personal friend Randall Paul who has quietly been refining these principles (along with a new technology platform) together with co-founder and partner Bryan Hall over the last several years.

After years as a real estate entrepreneur, Paul obtained a Ph.D. at the University of Chicago’s Committee on Social Thought where he developed a way to improve the most intractable cases of social conflict. He calls his practices for difficult conversations between rivals or critics The Way of Openness. I promptly tagged it The 10 Communication Commandments, as they resonate so fully with the vision of authentic PR and reputation I’ve been writing about as of late.

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Juntae DeLane

6 Things That Can Hurt Your Brand

Juntae DeLaneAre you aware of how you may be hurting your brand? You may feel you’re doing business as usual but your customers may differ. Here is a list of 6 things that can hurt your brand.

1. Having A Bad Social Reputation

Balancing your brink-in-mortar brand with your online brand may be challenging but critical to when developing a solid social reputation. Consumers’ may favor a brand based upon the level of engagement with its followers.

Since consumers do business with brands they like and trust, establishing a great social reputation is key.

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Jacob Morgan

This Is the Single Greatest Cause of Employee Disengagement

Jacob MorganWe all lead “double lives.” We have our personal lives where we can: control the technologies and devices we want to use, build and shape communities, share and collaborate with who we want where we want, easily access information, take out loans on a house and make purchases, and have the freedom and flexibility to live how we want. Then we have our professional lives where we: commute an hour each way, use company sanctioned technology, sit in cubicles, get 200+ emails a day, are not able to effectively communicate and collaborate, operate under a command and control hierarchy, feel like a cog, and need to get approvals for buying a $100 office chair.

Should we be shocked that synonyms for employee include “cog” or “slave ?” Or that synonyms for managers include “slave-driver” and “zookeeper.” My favorite synonyms are for “work” which include “drudgery” and “daily-grind.” We spend more hours working than doing anything else in our lives so in 2014 and beyond it’s completely unacceptable that we spend the majority of our time on this earth doing things that are beyond our control.

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Travis Thorpe

The Four Best Online Marketing Strategies For Your Business

Travis ThorpeIt’s common knowledge that an online presence is an absolute requirement in today’s business world. How you use that resource will determine how successful your online presence is for your business. The best strategy is to craft your strategy to ensure that each of your online marketing actions draws more traffic to your website, thereby increasing your rankings and revenue, as follows:

1. Aim High

If you want more people to visit your site, you need to get your site to the top of the search engine results page. A study by Search Engine Watch shows that 33% of searchers click on the top search result and 93% of searchers never go past the first page of search results. To get on the first page of the search results, you simply need to actively employ current SEO tactics (many of which I list in the following sections). Think outside of the box for tactics to drive traffic to your website (traffic itself drives up rankings as well); there are many creative ways to achieve SEO. As a hint, most of the effective SEO tactics are content-based.

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Cristina Fernandez

FIVE LESSONS IN BUILDING ENTREPRENEURIAL COMMUNITIES 

Christina FernandezOn Sunday, November 23, leaders of the Startup Nations (SN) network met for their annual Summit (SNS). Co-hosted this year by the Banks Foundation for Entrepreneurship and Startup Korea, the Summit gathered champions of 45 national and city initiatives to build startup ecosystems.

Diverse experiences from starting and scaling entrepreneurship support initiatives were shared from across the world. Here are the five common recommendations that emerged from the discussions among the Startup Nations peers:

1. Engage policymakers

A lot of entrepreneurship programs and initiatives focus exclusively on creating a culture more supportive of risk-taking at the grassroots level, and while it is true that an entrepreneurship ecosystem cannot exist without entrepreneurs, it is also true that there can’t be a critical mass of startups where there are high barriers to entry or bankruptcy is severely penalized. For entrepreneurs to have impact on the economy some basic systemic conditions need to exist, argued Hugo Kantis, co-author of the Index of Systemic Conditions for Dynamic Entrepreneurship: A Tool for action in Latin America, at the Summit in Seoul.

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Hugh Ballou

The Transformational Leadership Strategist TM

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